Author Archives: Matthew Schwartz

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

5 Tips for Communicating Complex Subjects

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.  | MORE »

Posted in Free Content, Internal Communication, Media Relations, Media Training, Water Cooler | 1 Comment

Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

Posted in Crisis Management, Employee Relations, Free Content, Media Relations, Water Cooler | Leave a comment

3 Tips for Making Meetings Less Painful and More Productive

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
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Posted in Career Advice, Employee Relations, Free Content, Internal Communication, Water Cooler | Comments Off

3 PR Lessons From Jay Z’s Tidal Launch

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Comments Off

7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »

Posted in Free Content, Measurement, Water Cooler | Comments Off

Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy. | MORE »

Posted in Employee Relations, Free Content, Internal Communication, Media Relations, Water Cooler | Comments Off

8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it. | MORE »

Posted in Career Advice, Digital PR, Free Content, Water Cooler | Comments Off

#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question. | MORE »

Posted in Digital PR, Free Content, Research, Social Media, Water Cooler | Comments Off

3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S. | MORE »

Posted in Career Advice, Corporate Responsibility, Crisis Management, Free Content, Internal Communication, Media Relations, Social Media, Water Cooler | 2 Comments

St. Patrick’s Day May Be PR Remedy for What Ails Guinness

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects. | MORE »

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