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Authority and influence continues to move away from business and government and toward experts and peers.
PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.
PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.
Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.
In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.
In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.