Author Archives: Matthew Schwartz
I love Yelp. Not because I’m a foodie or a big restaurant goer, but for its reviews. Whatever the establishment—whether it’s a new Bobby Flay creation or garden-variety diner—you can easily find wildly divergent views of the same restaurant, which makes for some entertaining reading. For one person, the meal is so deliciously good that […]
When celebrities apologize for bad behavior or hateful language, sometimes it seems like they’re more sorry for getting caught. Not so Jonah Hill. Last weekend, Hill was caught video using a gay slur
directed at a paparazzo, and on Tuesday the actor went on “The Tonight Show” to face the music head-on.
Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”
It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.
Rumors continue to swirl that Target CMO Jeff Jones may be named as the company’s new CEO. Target is looking to fill the top slot after it announced earlier this month that CEO Greg Steinhafel had stepped down. Steinhafel’s departure was precipitated by a massive security breach late last year in which hackers may have […]
It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.