Author Archives: Matthew Schwartz

avatar

About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

4 Ways to Know It’s Time to Quit Your PR Job

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Leave a comment

NYPD Sends its Top Brass to Twitter School

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Training, Social Media, Water Cooler | Leave a comment

5 PR Tips for Nurturing Your Written Communications

More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Comments Off

3 Ways to Mitigate a Crisis

Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
 | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

3 PR Lessons from the Ice Bucket Challenge

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

British Bakery Chain Serves Perfect Response to PR Debacle

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Ferguson Hires a PR Agency, But the Move Generates Bad PR

The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.  | MORE »

Posted in Free Content, Water Cooler | 9 Comments

More Noise in the Feed? Twitter Experiment Provokes a Backlash

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Snapchat Cruises Past Twitter for Mobile Communications

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
 | MORE »

Posted in Digital PR, Free Content, Research, Social Media, Water Cooler | Comments Off