Author Archives: Matthew Schwartz
It’s a function of living in an increasingly digital age: The more time we spend in front of a computer screen, the more motivated we are to get out into the field, press the flesh and talk to colleagues belly to belly. This is particularly true for PR pros and communicators when it comes to professional development.
It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.
Used to be, PR pros were called only after a marketing campaign was fully baked and asked to knock out a press release and work with the media to get the message out. No longer. These days, the currency for communicators lies in strategic decision-making, as indicated by PR News’ 2014 Salary Survey.
The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic.
For the past few years, the New York Knicks have put on a clinic on how not to conduct media relations. With Jim Dolan at the helm, Knicks’ brass has valued secrecy more than storytelling. They prefer to hide from the media rather than face the fallout from nearly a decade and a half of […]
Guinness USA has joined a growing list of major beer brands to boycott the St. Patrick Day’s parade in New York because gay and lesbian groups had been excluded. The brewer waited till pretty much the last minute to make its announcement, ensuring that the message surrounding the boycott would get maximum impact with the public.
They’re breeding. In the last couple of years, social networks have started to proliferate in a big way, coursing through the brains of communicators who are still trying to figure out how to monetize some of the original social channels à la Facebook, LinkedIn and Twitter. New social networks and apps are coming fast and […]