Author Archives: Matthew Schwartz


About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

4 Tips for Conquering Public Speaking Fears

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers. | MORE »

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For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution. | MORE »

Posted in Career Advice, Free Content, Internal Communication, Water Cooler | 1 Comment

3 Easy Ways to Boost Your Google Search Rankings

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search. | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Water Cooler | Comments Off

3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

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How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels. | MORE »

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How PR Can Strengthen Its Bond With Marketing

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together. | MORE »

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How Can PR Pros Build a Digital Business With 2020 in Mind?

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives. | MORE »

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6 Tips for Shooting Great Corporate Video Interviews

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers. | MORE »

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4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

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