One of the most significant effects of the digital age has been an explosion in live events and conferences. As we spend more and more time behind a keyboard we pine to get out into the field to press the flesh. It’s a similar drill for media relations, as brands organize press trips to give media reps a look-see at new products and services
It’s an increasingly popular ritual at PR News’ various events and conferences: passing around our “Advice Book” to PR pros to get their take on how to succeed in public relations and communications.
Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.
During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.
Resistance is futile. Visual storytelling is fast moving to the core of marketing communications, as PR pros migrate many of their messages to the visual medium from the written word.