Author Archives: Matthew Schwartz
The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).
Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.