Stories by Matthew Schwartz

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

What PR Pros Can’t Live Without? Nearly 100 Responses and Counting 

February 7th, 2013 by

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

Road to Effective PR Writing Need Not Be So Bumpy

January 30th, 2013 by

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

What PR Pros Can Learn from Super Bowl Media Day 

January 29th, 2013 by

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.