Author Archives: Matthew Schwartz

What PR Pros Can’t Live Without? Nearly 100 Responses and Counting 

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not). | MORE »

Posted in Free Content, Water Cooler | 1 Comment

Most Undervalued PR Skill (According to You)  

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 3 Comments

Road to Effective PR Writing Need Not Be So Bumpy

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style. | MORE »

Posted in Featured, Free Content, Media Relations | Comments Off

What PR Pros Can Learn from Super Bowl Media Day 

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Comments Off