Stories by Mark Renfree

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success.

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.

Crafting a successful video campaign can be a difficult endeavor that often falls flat.

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples.