Stories by Mark Renfree

Winner: NYC Department of Transportation and Proof Integrated Communications – NYC DOT Anti-DWI Choices Campaign  The New York City Department of Transportation and Proof Integrated Communications chose a simple route for their anti-DWI campaign by identifying… Continued

Co-Winner: Airbnb – Creative Hospitality Seeking to raise brand awareness and activate a key local market, Airbnb created the “Hello LA” campaign: a five-day hospitality experience built around five celebrity-curated pop-ups at iconic and un-bookable… Continued

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle is on a mission to change the way people think about and eat fast food. Through its “Food With Integrity” philosophy, the company is dedicated to serving… Continued

Winner: Nicolas’ Garden and Drisha Leggitt & Company Communications – Nicolas’ Garden Mobile App & Digital Platform Eight-year-old “picky eater” Nicolas Come convinced his parents and volunteer programmers at a “Hackathon” to help him create… Continued

Winner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest”… Continued

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued

Winner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and… Continued

Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing  For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued

Co-Winner: IHG – Holiday Inn Resort Kid Classified Campaign The Holiday Inn Resort Americas PR team was tasked to develop a PR campaign for the Holiday Inn Resort brand that targeted parents and helped differentiate the… Continued