Stories by Mark Renfree

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2014 Rising PR Stars: Colby Jones

December 9th, 2014 by

Colby Jones, Account Director, Text100 Colby Jones is a true leader and sincere asset to Text100. After shooting through the ranks in a few short years she has gone on to support over 15 clients,… Continued

2014 Rising PR Stars: Stephanie Lewis

December 9th, 2014 by

Stephanie Lewis, Senior Account Supervisor, Olson Stephanie shines when it comes to client service, strategic thinking, and program management. While she was at MSLGROUP,  she managed Mazola’s relationship with celebrity chef Ingrid Hoffmann, improved perceptions… Continued

2014 Rising PR Stars: Adam Novak

December 9th, 2014 by

Adam Novak, Account Manager, PAN Communications With a keen ability to analyze situations and think strategically, Adam has developed into someone who does not just execute PR tactics, but devises compelling, effective, and more importantly,… Continued

2014 Rising PR Stars: Hartley Suter

December 9th, 2014 by

Hartley Suter, Account Director, Fahlgren Mortine Hartley is one of the most sought-after after employees — by clients and colleagues — at a top-40 nationally ranked marketing and communications agency. Her versatility in marketing and… Continued

National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

December 5th, 2014 by

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

December 4th, 2014 by

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.

5 Tips (and 1 Big Tactic) to Increase Social Media Engagement

December 2nd, 2014 by

Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.

Infographic: Cracking the Code of the Millennial College Student

November 26th, 2014 by

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.

Buffalo Bills Mobilize Community for Stadium Snow Removal

November 20th, 2014 by

With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.