Stories by Mark Renfree

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: CITGO Petroleum Corporation – Official Fuel Sponsorship for the 2015 Special Olympics Unified Relay Across America CITGO and its employees have a longstanding relationship with the Special Olympics. Having long donated funding and scores of… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: USA Swimming – Diversity & Inclusion Cultural Inclusion Resource Guides USA Swimming is committed to a culture of inclusion and opportunity for people of diverse backgrounds. This year, the organization created resource guides for… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Catherine Hernandez-Blades, Aflac With a diverse customer base, Aflac strives to mirror this diversity within its workforce and, in turn, effectively communicate the value diversity brings to the company. Catherine Hernandez-Blades is a driving force… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Burson-Marsteller – Together Being More Greater diversity has been an ideal in the PR discipline for decades, yet like many ideals, it has remained frustratingly out of reach. While progress has been made, many would… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Aurora Health Care – What is Diversity & Inclusion at Aurora? Although Aurora Health Care had multiple focus areas within its new diversity platform, the company knew that to achieve its goal of being the… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: ATB Financial ATB Financial set out to increase the awareness and understanding of the state of diversity and inclusion at the company by 20 percent and create a more inclusive and safe space for… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Ascension – Addressing Healthcare Needs of Diverse Communities, One Story at a Time As the largest nonprofit health system in the United States and the world’s largest Catholic health system, Ascension has a history of… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Antonio Lucio, HP Inc.  During the past year, HP Inc.’s CMO Antonio Lucio invented the brand identity to differentiate it after what was once HP split in 2015. As part of the “Keep Reinventing”… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Alzheimer’s Australia Vic – Let’s Talk About Sex: Relationships and Intimacy as We Age A conversation about sex and aging was long overdue in Australia and around the world. Working together, Alzheimer’s Australia Vic… Continued

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4 SEO Writing Tips That Will Secure High Search Rankings

November 2nd, 2016 by

From the typically right-brained perspective of PR, securing a high rank in search results can seem like an opaque process. While a comprehensive knowledge of search algorithms and web crawlers is handy, there’s more to SEO success than understanding the numbers. In fact, it’s possible to rank highly on Google with small teams and a tiny budget.