Stories by Margarita Peker


Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.


The Best PR Approach for Any Budget

December 30th, 2015 by

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?

PR Insider: It’s Time for PR People to Think Like Start-Up People

January 15th, 2015 by

Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.