Stories by Mike McDougall

Tip Sheet: Build a Great Team by Relinquishing Control

June 13th, 2011 by

PR News Advisory Board member Mike McDougall offer tips on how to effectively loosen the management reins and empower your team members.

Strategic Partnerships: Philanthropy’s New Normal

February 7th, 2011 by

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.

Balancing Organizational and Personal Brands

November 8th, 2010 by

Thanks to digital communications, organizations today walk a dangerous tightrope when it comes to their own brands vs. employees’ own online personas.

Management POV: Building a Communications Team, Not an Island

August 23rd, 2010 by

Tapping into other parts of an organization for needed skills and support can help even the most efficient communications teams.