Author Archives: Mike McDougall

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

Posted in Featured, Free Content, How To, Measurement | 1 Comment

Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

Posted in Featured, How To, Measurement, Subscription Content | Comments Off

Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

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Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

Posted in Subscription Content | Comments Off

Tip Sheet: Pat PR Definitions No Help in Getting a CEO’s Ear

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues. | MORE »

Posted in Featured, Free Content, How To | 2 Comments

Tip Sheet: Pat PR Definitions No Help in Getting a CEO’s Ear

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues. | MORE »

Posted in Featured, How To, Subscription Content | Comments Off

Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

Posted in Featured, Media Relations, Subscription Content | Comments Off

Management POV: Communications and the Revolving Executive Door

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media. | MORE »

Posted in Crisis Management, Featured, Free Content, How To, Internal Communication, Media Relations | Comments Off

Tip Sheet: Build a Great Team by Relinquishing Control

PR News Advisory Board member Mike McDougall offer tips on how to effectively loosen the management reins and empower your team members. | MORE »

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Strategic Partnerships: Philanthropy’s New Normal

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient. | MORE »

Posted in Corporate Responsibility, How To, Nonprofit PR, Subscription Content | Comments Off