Author Archives: Margot MacKay

4 Lessons From the Long-Brewing Cochineal Crisis

Posted on 05/17/2012 by Margot MacKay

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | Comments Off

4 Lessons From the Long-Brewing Cochineal Crisis

Posted on 05/17/2012 by Margot MacKay

Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism. | MORE »

Posted in Digital PR, Featured, PR Insiders | Comments Off