Stories by Michael Galfetti, APCO Worldwide

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Three Insights for Brands Contemplating Pride Activations

June 19th, 2018 by

While a Pride activation is not going to be authentic for every brand, a yearlong commitment to advancing the Pride agenda will work for some, argues APCO Worldwide’s Michael Galfetti. Here are three insights for brands to make Pride activations successful. The most important is making certain your brand clearly identifies how it is helping advance progress in the Pride community.