Author Archives: Mike Herman

Tip Sheet: A Cowboy’s Guide to Branding and Ethics

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself. | MORE »

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Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions. | MORE »

Posted in Featured, Free Content, How To, Social Media | 1 Comment

Tip Sheet: Should We Do PR the ‘Right Way’ or ‘Right Now’?

Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions. | MORE »

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Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

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Taking a Skeptical Approach to Social Media

In developing communication plans today, one specific question commonly arises: What emphasis should be given to social versus traditional media? The reality is that it is a matter of perspective, and that perspective seems to … | MORE »

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Seeing PR Executives as Agents of Change

Individuals seem to face each new change in their lives with considerable trepidation. The one constant seems always to be that we, as individuals, are ill prepared for and uncomfortable with change when it comes. … | MORE »

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Enhancing & Retaining Top Talent in a Recession

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints … | MORE »

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