Author Archives: Michael Lasky and Allison Fitzpatrick

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission. | MORE »

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How to Keep Your Digital Programs ‘FTC-Free’

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability. | MORE »

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