Stories by Michael Lasky and Allison Fitzpatrick

How to Keep Your Digital Programs ‘FTC-Free’

June 13th, 2011 by

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

February 29th, 2012 by

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.