Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
Stories by Michael Lasky and Allison Fitzpatrick
4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’
February 29th, 2012 by Michael Lasky and Allison FitzpatrickBrands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.