Author Archives: Michael Lasky and Allison Fitzpatrick

4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

Posted on 02/29/2012 by Michael Lasky and Allison Fitzpatrick

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission. | MORE »

Posted in Digital PR, Featured, Free Content | Comments Off

How to Keep Your Digital Programs ‘FTC-Free’

Posted on 06/13/2011 by Michael Lasky and Allison Fitzpatrick

Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability. | MORE »

Posted in Digital PR, Featured, Free Content, How To | Comments Off