Author Archives: Marilyn Fancher

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice. | MORE »

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PR Insider: Why Emotion Matters in Brand Positioning – Part 1

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?  | MORE »

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PR Insider: The Essentials of PR Storytelling

PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.  | MORE »

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