Stories by Megan Dubrowski, KPMG

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Don’t Fear Data—Use It to Tell a Brand Story

June 22nd, 2018 by

PR is at the beginning of its journey with measurement and data. With digital metrics so readily accessible, communicators have never been more able to accurately identify how their messages are received, track how brands are viewed in the market and even detect looming crises. Though using data can be intimidating, admits KPMG’s global communications lead Megan Dubrowski, she’s come to an epiphany: Use data to tell a story.