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While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.
Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.
B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.
PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it.
B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.
B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B.
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