Author Archives: Mary Buhay

B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset. | MORE »

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B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset. | MORE »

Posted in How To, Research, Subscription Content | Comments Off

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

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B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them. | MORE »

Posted in Digital PR, Subscription Content | Comments Off

B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network. | MORE »

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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. | MORE »

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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. | MORE »

Posted in Digital PR, How To, Social Media, Subscription Content | Comments Off

B2B Communications: How to Fight for the PR Resources You Need During a Budget Showdown

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it. | MORE »

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B2B Communications: How to Fight for the PR Resources You Need During a Budget Showdown

PR pros in the B2B space are hard-pressed to shape budgets that balance today’s needs with tomorrow’s goals. Here’s how three communicators do it. | MORE »

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Career Wisdom for New Pros: Take the Business Road Less Traveled

B2B communicators require some different skill sets from their B2C counterparts; seasoned B2B PR pros reveal what they would teach to newcomers preparing for a career in B2B. | MORE »

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