Stories by Mary C. Buhay

content concept handwritten on blackboard

Connecting B2B Digital Content to Sales: 3 Areas to Focus On

June 27th, 2016 by

Like a custody battle, marketing and PR fight for responsibility for the brand online, with each one handling specific customer interactions and content in a fractured arrangement. On the other hand, many B2B communicators are well positioned to take on responsibilities for digital strategy because they manage a tightly defined media universe where their content must address the entire customer experience. For business communicators, producing and sharing digital content that maximizes sales requires special attention in three areas: data, design and direct access to relationship owners.