Author Archives: Mary Buhay

B2B Communications: To Connect a Dispersed Workforce, Balance Traditional and New Strategies

B2B PR experts reveal their strategies and tactics to better reach employees across the globe. | MORE »

Posted in How To, Subscription Content | Comments Off

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

Posted in Digital PR, Featured, Free Content, How To, Social Media | Comments Off

B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

Posted in Digital PR, Featured, Subscription Content | Comments Off

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

Experienced agency seekers give their insights into the sometimes complex B2B agency search process. | MORE »

Posted in Featured, Subscription Content | Comments Off

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

Experienced agency seekers give their insights into the sometimes complex B2B agency search process. | MORE »

Posted in Featured, Free Content, How To | Comments Off

B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators. | MORE »

Posted in Featured, Subscription Content | Comments Off

B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators. | MORE »

Posted in Featured, Free Content, How To | Comments Off

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

Posted in Corporate Responsibility, How To, Subscription Content | Comments Off

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

Posted in Corporate Responsibility, Subscription Content | Comments Off

B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset. | MORE »

Posted in Research, Subscription Content | Comments Off