Author Archives: Mary Buhay

Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

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B2B Communications: To Connect a Dispersed Workforce, Balance Traditional and New Strategies

B2B PR experts reveal their strategies and tactics to better reach employees across the globe. | MORE »

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B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

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B2B Communications: Blazing a Trail to Effective Social Media Starts with a Clear Map and Clear Goals

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »

Posted in Digital PR, Featured, Subscription Content | Comments Off

B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

Experienced agency seekers give their insights into the sometimes complex B2B agency search process. | MORE »

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B2B Communications: Avoid Major Roadblocks: Streamline the Search for a PR Agency Partner

Experienced agency seekers give their insights into the sometimes complex B2B agency search process. | MORE »

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B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators. | MORE »

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B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros

Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators. | MORE »

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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

Posted in Corporate Responsibility, Subscription Content | Comments Off