Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.
Stories by Matt Bostrom
Tip Sheet: Employees: The Best Tool in Your Comms Arsenal
September 19th, 2011 by Matt BostromResearch shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.