Author Archives: Melissa Baratta

PR Insider: Building a Successful Risk Culture

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.  | MORE »

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#SMW13 New York: 6 Tips to Social Media Success

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.  | MORE »

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CEO Missteps: 6 Steps to Maintaining Stakeholder Trust

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public? | MORE »

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