Stories by Mark Weiner

measurement

The Importance of Measurable Public Relations

November 20th, 2017 by

Measurement is said to be PR’s albatross. Heck, many PR pros entered the field specifically so they could avoid working with numbers. Fortunately, measuring and mining data for PR insights are far less complicated operations than measurement naysayers would have you believe. Advocating for measurement programs, our author says you can begin a measurement effort simply and inexpensively.