Stories by Mark Simon

Businesswoman with smart phone

5 Tips for an Effective Consumer Survey

May 23rd, 2016 by

To keep up with competition and even stay ahead of the game, PR pros should regularly be leveraging data on behalf of their brands and clients for improved media exposure. While most writers and public relations professionals know that quantitative data helps support an already-strong story, one approach PR pros may not have considered is conducting DIY survey research to help determine what the story should be.