PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?
Stories by Lana Zekster
Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence. How do you make clients and superiors – or the decision makers who hold the purse strings – understand… Continued
When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black.
A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."