Author Archives: Lana Zekster

Tip Sheet: Crafting Your Message in the Digital Media World

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

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Proving Your Worth: What Does Success Look Like?

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand … | MORE »

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Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. | MORE »

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Tip Sheet: Embracing The Clarity Of Measurement

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. | MORE »

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Tip Sheet: Who Says No One’s Measuring?

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

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Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

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