Author Archives: Linda Romanello

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Posted on 05/28/2012 by Linda Romanello

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

Posted in Corporate Responsibility, Digital PR, Subscription Content | Comments Off

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Posted on 05/14/2012 by Linda Romanello

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

Posted in Case Studies, Digital PR, Media Relations Case Studies, Social Media, Subscription Content | Comments Off

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Posted on 05/14/2012 by Linda Romanello

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

Posted in Digital PR, Media Relations Case Studies, Subscription Content | Comments Off

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Posted on 04/16/2012 by Linda Romanello

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

Posted in Case Studies, Featured, Free Content, Media Relations, Media Relations Case Studies, Nonprofit PR | Comments Off

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Posted on 04/16/2012 by Linda Romanello

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

Posted in Featured, Media Relations, Media Relations Case Studies, Subscription Content | Comments Off