Author Archives: Linda Romanello

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas. | MORE »

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Correct Press Credentialing: It’s All About the Details 

KOM Sports president Steve Brunner provides five credentialing tips. | MORE »

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Correct Press Credentialing: It’s All About the Details 

KOM Sports president Steve Brunner provides five credentialing tips. | MORE »

Posted in Digital PR, Featured, Media Relations | Comments Off

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates. | MORE »

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Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates. | MORE »

Posted in Corporate Responsibility, Subscription Content | Comments Off

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public. | MORE »

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Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public. | MORE »

Posted in Digital PR, Media Relations, Subscription Content | Comments Off

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding. | MORE »

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Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding. | MORE »

Posted in Case Studies, Media Relations Case Studies, Subscription Content | Comments Off

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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