Stories by Linda Romanello

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

December 3rd, 2012 by

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

June 18th, 2012 by

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

June 18th, 2012 by

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.