KOM Sports president Steve Brunner provides five credentialing tips.
Stories by Linda Romanello
Correct Press Credentialing: It’s All About the Details
August 15th, 2012 by Linda RomanelloKOM Sports president Steve Brunner provides five credentialing tips.
Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign
July 30th, 2012 by Linda RomanelloTo mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.
Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic
July 16th, 2012 by Linda RomanelloThe world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index
June 18th, 2012 by Linda RomanelloBy reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign
May 28th, 2012 by Linda RomanelloFacebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign
May 14th, 2012 by Linda RomanelloHyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year
April 16th, 2012 by Linda RomanelloYear in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.