Stories by Lawrence J. Parnell & Dr. Janis Page

PR Insider: Making CSR Success Part of Your Company’s DNA

March 31st, 2014 by

To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Tip Sheet: Business Goals Point Way Toward CSR Success

May 2nd, 2011 by

George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.

Seven Keys to CSR Program Success

April 26th, 2011 by

With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success.

There Is Room for Improvement in PR Values

March 26th, 2009 by

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals… Continued