Stories by Linda Musgrove

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

7 Ways to Boost Your Trade Show PR Efforts

July 21st, 2011 by

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

How to Increase Your Chances of Winning Best-of-Show Awards

June 6th, 2011 by

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.