Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.
Stories by Lindsay Cosner, Gotham PR
With startups growing and, oh so often, failing fast, it is more important than ever that ingenuity and passions are partnered with PR prudence and a tight communications strategy. It all seems to boil down to two major thought pillars, under which all else falls: messaging and relationships. Understanding how to create a message and have the relationships that will make your message matter are the foundation to creating a successful communications strategy at a startup.