Stories by Linda Rutherford

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How Southwest Responded to a Crisis Under Unthinkable Circumstances

August 15th, 2017 by

The upside of technology is obvious. But when things go wrong on the tech side it can create havoc for a technology dependent brand. That was the case for Southwest Airlines last summer, when a computer malfunction grounded a slew of its flights and left thousands stranded. See how the brand used Facebook Live and other social media to keep its passengers and employees informed.