Stories by Lucia Davis

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”

One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for.

The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.

With the fall season just around the corner, now is the perfect time to refresh your public relations toolkit. Here are three essential skills communication professionals need to thrive in the coming year.

Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.

In yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher,
 senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.

Pinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.

Crises can happen when you least expect it, and it can be tempting to run around panicking, shouting “Danger, Will Robinson!” and eventually collapsing into a heap. Don’t do that.

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.