Co-Winner: Fuse Three campaigns highlight exactly how well Fuse excels at media relations: The Pepsi “MAX It Now Challenge,” the 2012 Dew Tour and The Ultimate Fighting Championship’s (UFC) Octagon Nation Tour. The Pepsi “MAX… Continued
Stories by Lucia Davis
Winner: Weber Shandwick Weber Shandwick needed to make itself as social on the inside as it had become externally. In the summer of 2012, the agency announced it was repositioning itself around the phrase “engaging,… Continued
Winner: Marina Maher Communications Marina Maher Communications was behind one of the most iconic, not to mention pro-women, campaigns to come out of the London 2012 Olympics: P&G’s “Thank You Mom” campaign. According to research… Continued
Winner: rbb PR rbb PR created a powerful public relationship program that connected the Ringling Bros. and Barnum & Bailey Circus with an untapped American audience: Hispanics. Crafting a campaign that revolved around the American dream,… Continued
Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?