Stories by Lauren Wilson

A menu and knife and fork cutlery laid on a restaurant table

‘Word of Mouth 2.0’ for Restaurants: Increasing Footfall in 5 Steps

April 4th, 2016 by

Restaurants have always benefitted from the unofficial and unmeasurable—yet wildly successful—marketing technique of word of mouth, and they continue to do so, but online. Food blogs, Instagram accounts and Twitter feeds are fast replacing friends and family as the source of recommendations and inspiration for the next meal out. A big difference is that you can track and measure digital word of mouth better than ever.