Stories by Katie Sprehe, APCO Worldwide

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When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake

April 2nd, 2018 by

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing. The latest target seems to be Fox News Channel’s Laura Ingraham, whose taunting of a Parkland student on Twitter sent one dozen brands fleeing from her show. A question for brand communicators: How do you protect your company’s reputation in this fast-moving name and shame environment? APCO’s Katie Sprehe has several suggestions.