Stories by Kathy Scott

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

July 31st, 2012 by

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.