Author Archives: Kathy Scott

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off

What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust. | MORE »

Posted in Featured, Media Relations, PR Insiders | Comments Off

Skittles Caught in an Unforgiving Spotlight

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case. | MORE »

Posted in Corporate Responsibility, Featured, Free Content, PR Insiders | 4 Comments