Stories by Kristen Gucwa

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How a Residential Apartment Brand Stood Out in a Sea of Sameness as It Extended Its Footprint

December 5th, 2017 by

Richman Signature Properties became the new luxury division of The Richman Group , the nation’s 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here’s how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.