Stories by Kerry Sheahan, Better.

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Why the ‘Digital’ in ‘Digital PR’ Should Come First

June 1st, 2018 by

The digital in digital PR shouldn’t be reserved for promoting content, it should be the starting point for how we create content. Besides seeking trending topics and content gaps, digital tools can help analyze your competitors’ backlink profiles to establish opportunities. More than that, measuring digital data should inform your next steps, argues Kerry Sheahan, who heads content and PR at Britain’s Better. agency.