Thought leadership content should be as enjoyable and compelling as a fairy tale. “Little Red Riding Hood” taught us not to talk to strangers. “The Boy Who Cried Wolf” taught us to tell the truth. And “Rapunzel” taught us to think outside the box. There were morals to these stories. Finding your own thought leadership story starts with the moral. What is the story that will best demonstrate your credibility, experience and divergent thinking? Tell that one.