Stories by Katie Creaser, Affect

Product launches can produce a headache for communicators in any field. Technology product launches, though, often provide a special brand of torture, what with last-minute updates to capabilities and shifts in deadlines to market. Yet there are several tactics communicators can use to successfully pitch tech products and reduce tension.

From phony click-bait news sites, to unqualified sources to falsified stories, fake news, however you define it, is a threat to the PR industry. If our job is to ethically persuade public opinion by working with credible media, it follows that it’s vital that the public’s trust in a free press not be eroded. To go a step further, if the practice of PR is going to survive, good journalism must thrive. For that reason, it is critical that PR pros be more accountable than ever for their work.