Stories by Karla Jo Helms, JoTo PR

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PR Can Find Success in the Fake News Era by Communicating More

May 4th, 2018 by

The preponderance of fake news has taken its toll on the reputation of brands, governments and the media. Still, it’s prompted all three to strengthen their communications and raised the quest for accuracy, particularly amongst journalists. On the other hand, with media revived, the amount of content can be overwhelming. PR can break through the clutter by communicating more, not less.

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CSR: The Biggest Corporate Protector of the 21st Century

November 21st, 2016 by

In my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).