Stories by Karla Jo Helms, JoTo PR

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CSR: The Biggest Corporate Protector of the 21st Century

November 21st, 2016 by

In my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).