The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.
Stories by Jonathan Yohannan
Tip Sheet: Turning Corporate Responsibility Into Brand Opps
September 26th, 2011 by Jonathan YohannanDon’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.
Tip Sheet: Turning Corporate Responsibility Into Brand Opps
September 26th, 2011 by Jonathan YohannanDon’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.