Stories by Julie C. Lellis and Marybeth West

Since the dawn of PR as a profession, the sector has been fighting for the right to exist. If you’ve been considering how to reframe PR functions as part of a broader business strategy, here are five ways to stay focused.

Research links low job satisfaction for PR pros with ethical conflict at work and distrust in leadership. Would you jump ship if you realized your company’s core values don’t align well with your own? Steph Curry, in an interview with ESPN, said he would. While most of us lack Curry’s financial security, we can take solace in trends indicating how values increasingly drive business decisions and serve the bottom line. For example, CSR programs please consumers who want to feel good about brands. And young professionals in particular expect to find a sense of purpose and happiness at work. Below are a few ways to increase your job satisfaction.

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.

As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?