Author Archives: John Keisers

Top Tech Trends

Deloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped … | MORE »

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Mom’s Got Game. Who Knew?

Think you’ve wrapped your arms around the digerati demographics? Think the 13- to 34-year-old demographic controls the majority of media consumption and technology know-how? Think again. A Weber Shandwick survey timed around the release of … | MORE »

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Social Media Invades

We know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s … | MORE »

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E-Mail Lawlessness

There is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings … | MORE »

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Rethinking Traditional Models

It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public Relations Research Conference. … | MORE »

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Consumer-Generated Media Is A Hit

Communicators are wise to incorporate consumer-generated media into the marketing mix, as a survey conducted by the American Marketing Associate and Opinion Research Corporation found that most adults prefer companies that market via consumer-generated media … | MORE »

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Quick Study: CEOs Bear Responsibility; Customer Relations Is Dysfunctional; Social Media Invades

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which … | MORE »

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