Stories by Jim Simon, Institute for Public Relations

measurement

How Communicators Can Mine Data to Provide Strategic Guidance

January 5th, 2018 by

Let’s agree that PR measurement is not just about numbers and tone. It’s about how communicators can use accurate and insightful data to influence business decisions and develop strategic guidance. Former CCO of Fortune 500 companies and current trustee of the Institute for Public Relations Jim Simon offers examples of how companies derived strategic insights from PR measurement.