Author Archives: jhudson

17 Must-Follow #Sandy Twitter Feeds

PR News has compiled a list of useful Twitter feeds to keep you up to speed on the storm’s aftereffects. | MORE »

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PR Opportunities vs. Opportunism in a Natural Disaster

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane. | MORE »

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3 Change Management Tips for the NY Times 

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times. | MORE »

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NASCAR Shifts Into High Gear With Integrated Communications

PR News Media Relations Conference speaker David Higdon takes us under the hood for a look at the revamping of NASCAR’s communications efforts. | MORE »

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Election ’12: Trump Announcement Small, But PR Lesson Huge

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention. | MORE »

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When Personal Issues Collide, Don’t Forget the Importance of Facebook

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media. | MORE »

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4 Tips for Nailing the Second-Round Interview

If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after. | MORE »

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When Using Social Media to Pitch, Do Your Homework First

Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations. | MORE »

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Lucky 13: Mobile Apps Every PR Pro Must Have

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office. | MORE »

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Election 2012: Knowing Your Target Audience a Lesson Learned for Romney

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way. | MORE »

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