Author Archives: jhudson

Constant Evolution a Must to Deliver Value as a PR Pro

Jennifer M. Whitlow talks about the evolution of her media relations team at Lockheed Martin. | MORE »

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3 Mistakes to Avoid When Writing E-Mails to PR Clients

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls. | MORE »

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4 Mistakes to Avoid When Writing Press Releases

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind. | MORE »

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5 Do’s and Don’ts for Pitching Bloggers

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you. | MORE »

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15 Must-Follow Twitter Accounts for Election Night

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there. | MORE »

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4 Tips to Follow When the Next Storm Hits

The massive storm that hit the East Coast last week affected millions. How did PR agencies handle the aftereffects? | MORE »

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‘It Is What It Is’: More Annoying Phrases to Avoid

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing. | MORE »

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3 Tips to Accelerate Your New Career in PR

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction. | MORE »

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Election 2012: Social What? E-Mail a Key Tactic for Obama, Romney

Social media has been useful for both candidates, but e-mail marketing has been an indispensable tactic in spreading their messages and raising funds. | MORE »

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10 Brands Leading the Way in Sandy Relief Efforts

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy. | MORE »

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