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Jennifer M. Whitlow talks about the evolution of her media relations team at Lockheed Martin.
Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.
What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.
Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.
As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.
The massive storm that hit the East Coast last week affected millions. How did PR agencies handle the aftereffects?
PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.
Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.
Social media has been useful for both candidates, but e-mail marketing has been an indispensable tactic in spreading their messages and raising funds.
We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.