Stories by jhudson

Constant Evolution a Must to Deliver Value as a PR Pro

November 9th, 2012 by

Jennifer M. Whitlow talks about the evolution of her media relations team at Lockheed Martin.

3 Mistakes to Avoid When Writing E-Mails to PR Clients

November 9th, 2012 by

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.

4 Mistakes to Avoid When Writing Press Releases

November 8th, 2012 by

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.

5 Do’s and Don’ts for Pitching Bloggers

November 7th, 2012 by

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.

15 Must-Follow Twitter Accounts for Election Night

November 6th, 2012 by

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.

4 Tips to Follow When the Next Storm Hits

November 5th, 2012 by

The massive storm that hit the East Coast last week affected millions. How did PR agencies handle the aftereffects?

‘It Is What It Is’: More Annoying Phrases to Avoid

November 2nd, 2012 by

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.

3 Tips to Accelerate Your New Career in PR

November 1st, 2012 by

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.

Election 2012: Social What? E-Mail a Key Tactic for Obama, Romney

November 1st, 2012 by

Social media has been useful for both candidates, but e-mail marketing has been an indispensable tactic in spreading their messages and raising funds.

10 Brands Leading the Way in Sandy Relief Efforts

October 31st, 2012 by

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.