Stories by jgelberg

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

President Obama: Re-Branded. Re-Positioned. Re-Elected?

September 7th, 2012 by

As an incumbent, President Obama is delivering a very different message than the one he delivered as a candidate in 2008. Will this re-branding pay off?

Bill Clinton: The Ultimate Celebrity Endorser

September 6th, 2012 by

While there are few endorsers as influential as Bill Clinton, brands can use social media to find powerful endorsers and win them over.

Bill Clinton: The Ultimate Celebrity Endorser

September 6th, 2012 by

While there are few endorsers as influential as Bill Clinton, brands can use social media to find powerful endorsers and win them over.

Content Marketing for Small Businesses in 3 Easy (sort of) Steps

September 6th, 2012 by

Every small business can get its name in front of a large audience by creating quality content that "speaks" to the needs of their target audience.

They’re Just Wild About Harry (Again)

September 4th, 2012 by

Prince Harry has turned around a PR disaster by employing some of the most powerful weapons in the crisis management arsenal.

They’re Just Wild About Harry (Again)

September 4th, 2012 by

Prince Harry has turned around a PR disaster by employing some of the most powerful weapons in the crisis management arsenal.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.

From a PR Perspective, Did Clint Make Romney’s Day?

August 31st, 2012 by

Clint Eastwood’s performance at the GOP convention took the spotlight off the real star of the show.