Author Archives: jgelberg

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day. | MORE »

Posted in Digital PR, Featured, Media Relations, Water Cooler | Comments Off

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media. | MORE »

Posted in Digital PR, Featured, Water Cooler | Comments Off

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

Posted in Digital PR, Featured, Measurement, Water Cooler | Comments Off

Not Measuring Your Social Media Efforts? What Are you Waiting For?

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, Water Cooler | Comments Off

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees? | MORE »

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Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees? | MORE »

Posted in Free Content, Water Cooler | Comments Off

Come on Cubs, Step Up to the Plate

Every Major League baseball player remembers his first at-bat like it was yesterday. He can tell you about the feeling of walking up to the plate, of hearing the crowd, of watching the pitcher wind up, and of course the feeling of that first pitch comi… | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue. | MORE »

Posted in Water Cooler | Comments Off

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue. | MORE »

Posted in Free Content, Water Cooler | Comments Off