Stories by jgelberg

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

September 17th, 2012 by

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Does Grey Poupon’s Facebook Strategy Cut the Mustard?

September 13th, 2012 by

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Not Measuring Your Social Media Efforts? What Are you Waiting For?

September 12th, 2012 by

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

September 11th, 2012 by

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?

Lessons from the Runways: What PR Pros can Learn from New York Fashion Week

September 11th, 2012 by

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?

Come on Cubs, Step Up to the Plate

September 10th, 2012 by

Every Major League baseball player remembers his first at-bat like it was yesterday. He can tell you about the feeling of walking up to the plate, of hearing the crowd, of watching the pitcher wind up, and of course the feeling of that first pitch comi…

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

September 10th, 2012 by

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.

PR News Platinum PR Awards Hall of Fame Welcomes its Latest Inductees This Week

September 10th, 2012 by

The nine newest member of the Platinum PR Awards Hall of Fame will be inducted at Friday’s awards ceremony.

Is Twitter ‘Literally’ the Best Instantaneous PR Tool Out There?

September 10th, 2012 by

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.