Stories by jgelberg

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. T…

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone.

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.