Stories by John Friedman

8 Questions to Ask Before Working With an NGO

April 12th, 2011 by

John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs.

The ABCs of Social Media: Authenticity, Boldness and Credibility

January 3rd, 2011 by

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?