Stories by Jessica Nielsen

bad-customer-service-experience

The Accident Turned Crisis by Customer Service

July 27th, 2016 by

As communications professionals, we must make sure the connection between PR and the customer service department is solid, guaranteeing that when the rare but potentially inflammatory incident occurs, all possible reputational ramifications are addressed.

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Six Tips to Help Communicators Engage With Remote Employees

July 18th, 2016 by

Many internal communicators have an idea of how to define a remote worker, but a consistent definition often is hard to find. While some believe a remote employee is anyone who does not work at headquarters, this is not really the case. Those who work in a company building, owned or leased, remain highly connected to the brand. The ability of internal communicators to reach them is relatively easy. Remote employees typically are telecommuting from home, embedded at customer sites or working in remote parts of the country. Reaching these employees can be tricky. It certainly is not impossible. A few simple and inexpensive tips will help internal communicators reach them.

World Travel

Dreaming of Living Abroad as a Communications Pro? 5 Things to Know

July 5th, 2016 by

For many the idea of living abroad is appealing. There’s the challenge of the unknown and anticipation of exciting experiences. Those in the communications profession are often fortunate to work on global campaigns from their home countries. However, crafting culturally sensitive messaging and working with foreign colleagues from home, while helpful, isn’t the same as living abroad.